In this audiovisual piece, 34-time Trial World Champion Toni Bou embodies the spirit of HEBO, showing that we support riders across all disciplines and on every adventure on two wheels.
From trial and enduro to motocross, trail, and even urban riding, HEBO offers technical gear designed to meet the needs of all motorcyclists. If this living legend of motorcycling trusts HEBO, it’s because true riders choose our brand—just as our claim states: "Riders’ choice."
In the video, Toni Bou showcases his skills on four different motorcycles, representing the various disciplines we equip with our extensive product portfolio. The storytelling also brings a unique twist, as we see the champion competing against himself. But we won’t reveal more—just watch the video and answer the ultimate question: Which Toni Bou are you today?
The star of the video, Toni Bou, shared his excitement about the project:
"HEBO has been with me since the beginning of my career. I became part of this family in 2010, and since then, I have continued to trust their gear to take on new challenges. In this video, we showcase the brand’s versatility and highlight the spirit of perseverance and passion for motorcycling that we share."
HEBO’s General Manager, Manuel Suárez, adds:
"This video reinforces our commitment to all riders and strengthens HEBO’s position as a leading brand. No matter your journey on two wheels, we are there for every challenge, always delivering quality, innovation, and safety."
Watch the full video and be part of the HEBO rider community—Riders’ choice.
